1. Nike Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. via Wikimedia Commons The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company’s namesake. It also looks like a checkmark and signifies getting things done or in other words, “Just do it.”
IBM. Creative, memorable, and depicting the brand in a positive light, IBM’s logo has always been a great success. Again we see the blue popular in tech logos, but that’s just the beginning of this intricate logo design. The main feature is the repeated horizontal lines.
9. Mercedes Benz Design. The logo design for this upscale company is seen and envied on streets all over the world, which is a testimony to its simplicity and high recognition. The circular shape is friendly, but there is actually a story behind this simple logo design.
The BBC square logo is a fantastic example of how simplifying your branding can leave you with the most impactful, core elements. It’s also easier to recognize and print on merchandise both on and offline. 2. American Express. American Express has the perfect example of a square logo.
16. The Rolling Stones. Homage to Mick Jagger's famously full pout, the graphic is one of rock's best known logos. Designed by John Pasche in 1970 and first used on the Sticky Fingers album cover, the illustrated lips and tongue became an iconic emblem for the Rolling Stones.
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logos of successful companies
